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The SDR to AE Playbook
Your roadmap from setting meetings to closing deals. This guide covers exactly what managers look for in AE candidates, how to build closing skills while still an SDR, internal positioning tactics, and how to ace AE interviews—whether internal or external.
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"The average SDR-to-AE promotion takes 12-18 months. But top performers do it in 9-12. The difference isn't just hitting quota—it's demonstrating closing instincts. Start by asking your AEs: 'Can I sit in on your next discovery call?' Then debrief..."
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What's Inside:
- Timeline: When to push for promotion
- Skills gap analysis framework
- Shadow and assist strategies
- Building your internal brand
- The promotion conversation playbook
- AE interview preparation
- First 90 days as a new AE