The Playbooks
Tactical guides for every stage of your tech sales career. Each playbook is packed with proven scripts, frameworks, and strategies—no fluff, just what works.
Complete Bundle: All 8 Playbooks
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The Breaking In Playbook
Your complete roadmap to landing your first tech sales role—no experience required.
- Tech sales landscape breakdown (SDR, BDR, AE roles explained)
- Company targeting strategy (startup vs. enterprise)
- Resume transformation for sales roles
The Cold Calling Playbook
Scripts, frameworks, and mental models to turn cold calls into booked meetings.
- The anatomy of a perfect cold call
- Opening lines that get prospects talking
- Gatekeeper navigation tactics
The Outbound Playbook
Multi-channel sequences that cut through inbox noise and book qualified meetings.
- Email copywriting fundamentals for sales
- Subject lines with 40%+ open rates
- LinkedIn outreach sequences
The Discovery Playbook
Run discovery calls that uncover pain, build urgency, and advance deals.
- MEDDIC qualification deep dive
- SPIN Selling for SaaS
- Pain vs. problem: Finding the real issue
The SDR to AE Playbook
The proven playbook to get promoted from SDR to Account Executive.
- Timeline: When to push for promotion
- Skills gap analysis framework
- Shadow and assist strategies
The Enterprise Playbook
Navigate complex deals, multiple stakeholders, and 6+ month sales cycles.
- Account planning methodology
- Stakeholder mapping and analysis
- Executive outreach and engagement
The Closing Playbook
Negotiation tactics, closing techniques, and the psychology of getting to yes.
- The psychology of buying decisions
- Trial close techniques throughout the cycle
- Negotiation frameworks and tactics
The Comp Playbook
Negotiate base salary, OTE, equity, and accelerators like a top closer.
- Understanding OTE and quota structures
- Base vs. variable ratio analysis
- Equity and RSU fundamentals
Not Sure Where to Start?
New to tech sales? Start with The Breaking In Playbook. It covers everything you need to land your first SDR role.
Start with Breaking In